Sunday, April 4, 2010
Runway shots by Marcio Madeira

Donna Karan is the modern day whiz-kid when it comes to draping fabric. This season, she allows for the woman's body to breath through sun-cured, pre-worn textiles (to the eye) that drape effortlessly away from the body. The ease of the silhouettes is deceptive and shines light of the texture of the textiles, ultimately allowing for these light fabrics to crease, fold, and billow in breezes.

The colors, let's have a spiel about the colors. Going along with the emphasis of the fabric, Donna Karan's color choice was truly refreshing. Paired with the crumpled texture and the floaty silhouettes, these colors draw forth a balmy, beach-y influence. The sheerness of the grays and blues paints an image of frothy waves embracing a body. I adore the fact that there were colors used but they weren't obnoxious whatsoever; even the effervescent red was strangely therapeutic, but kept the strength of what red should represent. All in all, immaculate color sense!

Starring Anna Jagozinska shot by Patrick Demarchelier

The spring/summer '10 ad campaign fully displays the fabric. I found this to be incredibly innovative because it enables an audience to wrap their fingers around the quality of the fabrics rather than how alluring the model's bosom is. Donna Karan is a true designer for women, fully understanding of their minds and their desires.

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